Apr
10
2010
Small businesses can’t look at the results of direct marketing in isolation. Customers don’t; all communication a customer receives from a company, regardless of discipline or medium, adds to an overall image of the company. This includes the packaging around its products.
Apr
10
2010
NIH has funded a DNA origami based nanomachine for future microsurgery, neuro-imaging sensors and direct cellular interaction. It will be a remote controlled (via a gold nanosphere antenna) nanodevice that would communicate directly to cells/neurons.
Apr
10
2010
AOL has announced that former Yahoo executive, Brad Garlinghouse, would be roped in to head its its Internet and mobile communications operations. Brad Garlinghouse would join as president of this division of AOL and would be reporting directly to AOL’s Chairman and CEO Tim Armstrong.
Apr
10
2010
Sriharikota: Riding a plume of orange flame, a rocket lifted majestically from this launch pad in Andhra Pradesh Sunday evening and placed into orbit India’s latest communications satellite that will boost direct-to-home (DTH) TV services. The geosynchronous satellite launch vehicle GSLV-F04 lifted off at 6.20 p.m. on a cloudy evening after a se
Apr
10
2010
Digital Canvas is a new video microsite technology for direct marketing, direct sales and direct communications campaigns.
Apr
10
2010
MasterCard International knew that it would need the active support of its employees if the company was to reach its ambitious financial goals. The company developed an internal communications program that communicated MasterCard’s roadmap to organizational excellence by providing clear direction and strategic focus to employees.
Apr
10
2010
Appia Communications, Inc., a leading provider of managed IT and telecom services, today announced its new digital signage solution. Digital signage delivers video and other messaging to high-resolution video displays, enabling companies and organizations to communicate directly with their target audiences.
Apr
10
2010
Chandigarh (Mera Chandigarh): The Chandigarh Consumer Forum has directed Reliance Communications Limited to pay Rs 5,000 as compensation for harassing the Chandigarh based complainant Shabnam Sood.
Apr
10
2010
The fundamental hypothesis of the traditional 360 degree marketing strategy is that the human brain acts and reacts to all brand communications from all directions at all times. It also state that the brain absorbs and retains a major chunk of this broadcast….
Apr
10
2010
Direct marketing is not just about brochures, emails and coupons. It requires creativity. Regardless of the communication channel, the key is to ask for a response by any means. One of the major difficulties in trying to define the specificity of direct marketing consists in choosing the most complete definition.
